SUMMARY

UX designer with 2+ years of experience designing user-centered digital experiences, complemented by 6+ years of expertise in motion and interaction design, animation, and 3D visualization. Skilled in using design tools, including Figma, Unreal Engine, Blender, Adobe Creative Suite, and Maya, to craft intuitive, responsive, accessible, and visually engaging interfaces. Proficient in conducting user research, competitive audits, prototyping, and usability testing to inform design decisions and deliver high-impact solutions and immersive experiences. Proven record of strong collaboration with cross-functional teams in an agile environment, applying design thinking and optimizing workflows to meet business goals and drive user engagement. Adept at bridging the gap between storytelling and UX to create visually compelling, functional, and data-driven design solutions, leveraging technologies such as AR and AI.

SKILLS

· Technical: Figma, Adobe XD, Sketch, FigJam, Miro, Photoshop, After Effects, Unreal Engine (UE), Blender, Premiere, Maya, DaVinci Resolve, Perforce, A/B Testing, Front-End Knowledge (HTML, CSS, JavaScript), Adobe Creative Cloud

· Design: UI/UX Design, User Research, Information Architecture, Design Thinking, Data-Driven Design, User Flow, Wireframing, Prototyping, Intuitive Interaction Design, Usability Testing, Design System, Responsive Web Design, App Design, Design for Accessibility, Motion Design, Editing, Layout, 3D Animation, Lighting, Visualization, Modeling

· Collaboration: Agile & Scrum Methodologies, Multitasking, Asana, Slack, ShotGrid, Jira, Perforce

EXPERIENCES

UI/UX Designer | Urban Market (Personalized Tech-Driven Shopping Experience) | San Diego, CA | Apr 2024 – Present

3 Personal Projects: Mobile App (Case Study) | Website (Case Study) | AR Glasses App (Case Study)

· Synthesized user research insights from 10 customer interviews to uncover data-driven pain points, using affinity diagramming to analyze both in-store and online grocery shopping experiences.

· Conducted competitive audits to identify industry trends, informed 40+ ideations, and prioritized high-impact solutions through cost-benefit analysis.

· Designed end-to-end sketches, wireframes, and interactive prototypes (low- and high-fidelity) in Figma, enhancing usability and accessibility for both onboarding and returning users through 5+ rounds of unmoderated usability testing.

· Empowered individuals with limited ability by designing a co-shopping feature, allowing them to remotely accompany and monitor their shopping.

· Expanded market reach among younger customers (age 18-34), who make up 27% of grocery shoppers, by designing hands-free and immersive shopping experience using AR glasses.

· Reduced operation costs by $500K annually by eliminating physical checkout counters through designing several innovative self-serving tools for item scanning, cart addition, and self-checkout.

· Optimized shopping efficiency by integrating AR and motion design, simplifying item locating and navigation, reducing the average shopping time by 11 minutes.

· Boosted engagement and sales by designing "Chefbot," a GenAI-powered interface for recipe discovery and shopping assistant.

· Accelerated item lookup and shopping list preparation, incorporating AI-assisted multi-modal search engines (keyword, voice, visual).

Interaction Designer (3D animation) | Meta | Los Angeles, CA | Apr 2022 – Apr 2024

· Designed and created 3D avatar animations and poses to enhance user engagement across Horizon, Instagram, Facebook, and WhatsApp. Notably, my "TAYA" planking sticker received 125M+ impressions in two weeks, promoting avatar creation and demonstrating strong user adoption (Case Study).

· Partnered with product design, marketing, and engineering teams to design and create user-centered animations that enhanced engagement and aligned with business goals, particularly in marketing campaigns.

· Contributed to usability testing and dogfooding for 5 new features within Horizon, Instagram, and Facebook, providing insights that influenced design iterations and improved product usability.

· Authored 7+ comprehensive tutorials to facilitate cross-functional collaboration, communicating complex concepts effectively.

· Utilized 5+ in-house tools to export and ingest animations and poses, improving efficiency in content production and integration.

· Animated 100+ cycles, dialogue shots, and refined mocap (locomotions, dances), contributing to immersive user experiences for Horizon, Editor, and other applications.

Prototype Visualization Animator | Halon – The Third Floor – MPC – Day for Nite | Los Angeles, CA | Nov 2016 – Apr 2022

· Designed and created 200+ high-fidelity visual shots and sequence prototypes to guide movie-production workflows, streamlining decision-making and improving storytelling clarity (Case Study).

· Leveraged expertise in visual composition and storytelling to design engaging user-centered content.

· Utilized industry-standard tools such as Maya, After Effects, and Unreal Engine to create realistic animations and visual effects.

· Contributed to high-profile movies and ads for Disney, Netflix, Warner Bros, and Nike, boosting revenue growth and brand visibility.

EDUCATION

Certificate | Google UX Design | Coursera (2024 – 2025)

MFA | 3D Animation and Visual Effects | Academy of Art University (2014 – 2017)

Graduate Courses (9 units) | Computer Science | Guilan University (2012 – 2013)

BS | Applied Mathematics | Azad University (2004 – 2009)